--- title: Blog | Päivi Lehtonen description: Päivi has been active in the workforce and as an entrepreneur for over 20 years in the fields of marketing, sales promotion, HR, and the creative industries. She has conducted over 500 recruitments and/or direct searches for managerial and specialist positions during her career, and has recruited, trained, and retained over 1,000 people for a field sales organization across 14 cities. Päivi is also a certified assessor and has received multiple awards for her expertise. image: https://www.choicehr.fi/hubfs/N%C3%A4ytt%C3%B6kuva%202026-06-10%20kello%2019.45.30.png --- [Skip to content](https://www.choicehr.fi/en/blog/author/paivi-lehtonen#main-content) [![choice-logo-harmaamusta](https://www.choicehr.fi/hs-fs/hubfs/choice-logo-harmaamusta.png?width=150&height=47&name=choice-logo-harmaamusta.png "choice-logo-harmaamusta")](https://www.choicehr.fi/?hsLang=en) - [Home](https://www.choicehr.fi/en/) - Services Show submenu for Services - Recruiting and personnel - [Staffing and talent leasing](https://www.choicehr.fi/en/services/staffing-and-temporary-personnel-solutions) - [Direct search and headhunting](https://www.choicehr.fi/en/services/headhunting-and-direct-search-solutions) - Attract - Engage - [Measuring and Analyzing the Employer Experience](https://www.choicehr.fi/en/services/measuring-and-understanding-employee-experience) - [Cases](https://www.choicehr.fi/en/blog/tag/cases) - [Contact](https://www.choicehr.fi/en/contact-us) - [Home](https://www.choicehr.fi/en/) - Services Show submenu for Services - Recruiting and personnel - [Staffing and talent leasing](https://www.choicehr.fi/en/services/staffing-and-temporary-personnel-solutions) - [Direct search and headhunting](https://www.choicehr.fi/en/services/headhunting-and-direct-search-solutions) - Attract - Engage - [Measuring and Analyzing the Employer Experience](https://www.choicehr.fi/en/services/measuring-and-understanding-employee-experience) - [Cases](https://www.choicehr.fi/en/blog/tag/cases) - [Contact](https://www.choicehr.fi/en/contact-us) ![Kesätervehdykset Choicen tiimiltä](https://www.choicehr.fi/hs-fs/hubfs/Kes%C3%A4tervehdykset%20Choicen%20tiimilt%C3%A4.png?width=862&height=534&name=Kes%C3%A4tervehdykset%20Choicen%20tiimilt%C3%A4.png) # Blog and references Real-life stories of how our clients have succeeded in attracting talent and created distinctive marketing initiatives and employer branding [Cases](https://www.choicehr.fi/en/blog/tag/cases) [Employer Branding and marketing](https://www.choicehr.fi/en/blog/tag/employer-branding-and-marketing) [Recruiting and headhunting](https://www.choicehr.fi/en/blog/tag/recruiting-and-headhunting) [Staffing](https://www.choicehr.fi/en/blog/tag/staffing) ## [![](https://www.choicehr.fi/hs-fs/hubfs/JS%20Group.png?width=373&height=269&name=JS%20Group.png) 16.07.2026 Successful hybrid recruiting for JS Group combined headhunting and marketing campaign JS-Group Oy is known for its quality, reliability, and ability to process stainless steel and aluminum in accordance with the most stringent customer requirements. In this kind of …](https://www.choicehr.fi/en/blog/successful-hybrid-recruiting-for-js-group-combined-headhunting-and-marketing) ## [![](https://www.choicehr.fi/hs-fs/hubfs/Sako%20ty%C3%B6nantajakuva%20EB.png?width=373&height=269&name=Sako%20ty%C3%B6nantajakuva%20EB.png) 16.07.2026 Developing and Strengthening Sako's Employer Brand Choice’s experts updated Sako’s employer brand core and key messages. The goal was to clarify how Sako is perceived as an employer and how that message could be highlighted more ef…](https://www.choicehr.fi/en/blog/developing-and-strengthening-sakos-employer-brand) ## [![](https://www.choicehr.fi/hs-fs/hubfs/Autoklinikka.webp?width=373&height=269&name=Autoklinikka.webp) 16.07.2026 Autoklinikka Ltd redesigned its applicant experience Our experts, in collaboration with Teamtailor, updated and onboarded Autoklinikka’s ATS solution. The project was efficient and successful, creating internal transparency and a sys…](https://www.choicehr.fi/en/blog/autoklinikka-redesigned-its-applicant-experience) ## [![](https://www.choicehr.fi/hs-fs/hubfs/Recover%20Nordic%20Redo%20referenssi%202.png?width=373&height=269&name=Recover%20Nordic%20Redo%20referenssi%202.png) 13.03.2026 Redo's employer branding project made an global impact! Nordic company Redo was looking for a recruitment partner, but instead found Choice HR. Choice HR combines talent attraction and employer branding.](https://www.choicehr.fi/en/blog/employer-brand-concept-for-redo) ## [![](https://www.choicehr.fi/hs-fs/hubfs/Oras%20Group.png?width=373&height=269&name=Oras%20Group.png) 15.12.2025 Oras Group's employer brand strategy and concept by Choice was extremely successful Oras Group needed to clarify its employer brand based on its business strategy. The goal was to create a unified employer positioning that combines advanced manufacturing expertise…](https://www.choicehr.fi/en/blog/oras-group-employer-branding-concept) ## [![](https://www.choicehr.fi/hs-fs/hubfs/Sulava%20EB-kuva.png?width=373&height=269&name=Sulava%20EB-kuva.png) 01.02.2024 Sulava, a company specializing in cloud service technology, utilized talent leasing Talent as a service was the right solution for the client’s temporary personnel need for a marketing specialist. Choice headhunted an experienced professional for the important rol…](https://www.choicehr.fi/en/blog/cloud-service-technology-company-utilized-talent-leasing) [![choice-logo-beige](https://www.choicehr.fi/hs-fs/hubfs/choice-logo-beige.png?width=100&height=32&name=choice-logo-beige.png "choice-logo-beige")](https://www.choicehr.fi/?hsLang=en) [Seuraa Choicea Facebookissa](https://www.facebook.com/choicehr.fi/) [Seuraa Choicea LinkedInissä](https://www.linkedin.com/company/choicehr/) [Seuraa Choicea Instagramissa](https://www.instagram.com/choice__360/) [info@choicehr.fi](mailto:info@choicehr.fi) Valimotie 21, Helsinki Hämeenkatu 17 A 56, Tampere - [Contact Us](https://www.choicehr.fi/en/contact-us) ### Invoice details #### Choice HR Oy Company ID: 3087309-9 OVT-code: 003730873099 Operator: Apix Messaging Oy (003723327487) © 2024 Choice HR - [Privacy policy](https://www.choicehr.fi/tietosuojaseloste) - [Cookie settings](https://www.choicehr.fi/en/blog/author/paivi-lehtonen#cookie-banner)