---
title: Blog | Ville Teikko
description: Ville joined the Choice team in March 2026 after working for over 20 years in Finland and the United Kingdom as a marketing strategist, art director, and UI/UX specialist. Ville brings his extensive experience and international perspective on marketing technologies, analytics, and website projects to strengthen the employer brand and reach talents particularly in the short and long term.
image: https://www.choicehr.fi/hubfs/N%C3%A4ytt%C3%B6kuva%202026-06-10%20kello%2019.45.30.png
---

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- [Home](https://www.choicehr.fi/en/)
- Services
  
  Show submenu for Services 
  
    - Recruiting and personnel 
          - [Staffing and talent leasing](https://www.choicehr.fi/en/services/staffing-and-temporary-personnel-solutions)
          - [Direct search and headhunting](https://www.choicehr.fi/en/services/headhunting-and-direct-search-solutions)
    - Attract
    - Engage 
          - [Measuring and Analyzing the Employer Experience](https://www.choicehr.fi/en/services/measuring-and-understanding-employee-experience)
- [Cases](https://www.choicehr.fi/en/blog/tag/cases)
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# Blog and references

Real-life stories of how our clients have succeeded in attracting talent and created distinctive marketing initiatives and employer branding

[Cases](https://www.choicehr.fi/en/blog/tag/cases) [Employer Branding and marketing](https://www.choicehr.fi/en/blog/tag/employer-branding-and-marketing) [Recruiting and headhunting](https://www.choicehr.fi/en/blog/tag/recruiting-and-headhunting) [Staffing](https://www.choicehr.fi/en/blog/tag/staffing)

## [![](https://www.choicehr.fi/hs-fs/hubfs/Uusi%20VIlle%20Teikko.jpeg?width=373&height=269&name=Uusi%20VIlle%20Teikko.jpeg) 25.03.2026 How to create an attractive employer brand using content marketing techniques? Employer branding is part of a broader strategy and should not be confused with tactical content production or job posting campaigns.](https://www.choicehr.fi/en/blog/how-to-increase-attraction-with-content-and-stories)

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