15.12.2025
Choice’s experts updated Sako’s employer brand core and key messages. The goal was to clarify how Sako is perceived as an employer and how that message could be highlighted more effectively on career pages, content and in communications.
Initial Situation and Planning process
Sako's goal was to clarify how the company is perceived as an employer and how this message can be highlighted more effectively on internal communications, employer brand marketing, career pages, advertising and and in other recruiting marketing.
The workshops were facilitated professionally, which encouraged our people to participate openly and wholeheartedly. This has had a direct impact on the development of our employer brand (EB) and the creation of our career pages!
Niina Saari, Senior Communications Manager
Prior to the design and development workshops, the Choice team conducted an online survey in which staff representatives and participants selected for the workshops were able to respond and share their thoughts on the strengths, positioning, and areas for improvement of the employer brand. The survey also served as the basis for selecting the pre-workshop assignments and the themes for the actual small-group sessions. This is based on a framework developed by Choice regarding the attributes that influence employee experience and employer brand.
What are the next steps after defining the vision and drawing up a roadmap?
In 2026, our collaboration will continue by making the career pages more user-centric and tailoring content more precisely to different groups of professionals. In addition, we will produce new content, such as written articles, that highlight Sako’s day-to-day work and opportunities through the perspectives of our staff. At the same time, the images used for employer branding have also been updated.
Working with Choice has been a smooth and inspiring experience!
Niina Saari, Senior Communications Manager, Sako
Do you need to strengthen your employer brand and identify or reach entirely different kinds of talent groups?
Do you want to ensure that your employer brand communications reflects the thoughts and voices of your employees? Choice’s participating working model is designed specifically to support this.
--> Would you like to brainstorm an employer branding strategy, a development project, or implementation services with a Choice expert? Book a discovery call immediately!
Photo credits: Career pages of Sako
